The Role of Qashqai Handicrafts in the Sustainable Development of Cultural Tourism and the Strengthening of National Cohesion

Parvin Jahroni, Saba; Rashidvash, Vahid; Sharbatian, Yaqoub; Mansour Lecourge, Mohammad Hadi

doi:10.22034/rjnsq.2026.543605.1721

The Role of Qashqai Handicrafts in the Sustainable Development of Cultural Tourism and the Strengthening of National Cohesion

10.22034/rjnsq.2026.543605.1721

Volume 27, Issue 105 - Serial Number 105
Summer 2026

Pages 167-182

Document Type : Original Article

Authors

Saba Parvin Jahroni ¹

Vahid Rashidvash ²

Yaqoub Sharbatian ³

Mohammad Hadi Mansour Lecourge ⁴

¹ Ph.D. Candidate., Department of Social Sciences, Central Tehran Branch, Islamic Azad University, Tehran, Iran.

² Department of Social Sciences, Central Tehran Branch, Islamic Azad University, Tehran, Iran (Corresponding Author(.

³ Department of Anthropology, Garmsar Branch, Islamic Azad University, Garmsar, Iran.

⁴ Department of Social Sciences, Central Tehran Branch, Islamic Azad University, Tehran, Iran.

Abstract

Handicrafts, as one of the most significant manifestations of material culture, play a fundamental role in representing local and ethnic identities and in linking them to broader social processes. Despite the extensive body of research on the handicrafts of Iranian ethnic groups, their role in mediating the relationship between cultural tourism and the strengthening of national cohesion has received limited attention from an anthropological and theoretical perspective. Focusing on the handicrafts of the Qashqai tribe, this study examines how the material culture of this community contributes to the development of cultural tourism and the reproduction of national identity. This research adopts a qualitative approach and employs a phenomenological method. Data were collected through documentary research and fieldwork and were analyzed using a three-stage coding process. The theoretical framework is grounded in Appadurai’s theory of the “social life of things” and Miller’s theory of material culture, which together enable an understanding of the interaction between cultural objects, symbolic meanings, and identity formation. The findings indicate that Qashqai handicrafts, through the representation of the nomadic lifeworld, ethnic diversity, and cultural narratives, deepen the experience of cultural tourism while simultaneously providing a platform for mutual understanding and the strengthening of national cohesion. Accordingly, Qashqai handicrafts function not merely as economic commodities but as carriers of meaning and identity, playing a significant role in bridging ethnic culture and national identity.

Keywords

Handicrafts

Qashqai

Anthropology

Tourism

National Identity

National Solidarity

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