The Role of Happy Programs of Nasim TV Channel of IRIB in Strengthening Internal Unity and Cohesion

The current research was conducted with the aim of explaining the role of happy programs of the Nasim TV channel in strengthening internal unity and cohesion. The main question in this research is: What role do Nasim's happy programs play in strengthening internal unity and cohesion? In response to the research question, a hypothesis is proposed as follows: Happy programs of the Nasim TV channel play an effective role in strengthening internal unity and cohesion by attracting domestic audiences, paying attention to national culture and identity and expanding public trust in the society. This research is practical and has been done in a descriptive-analytical way. The statistical population of the research included the citizens of Tehran between the ages of 20 and 60 years, and the number of the statistical sample was estimated to be 384 people based on Cochran's formula. Sampling has been done by random method and the data was collected based on fun and periodic programs of the Nasim TV channel which have been broadcasted in different seasons in recent years. The findings indicate that Nasim's happy programs have been effective in terms of attracting domestic audiences, injecting a calming atmosphere in society, strengthening subcultures and national identity, and expanding public trust and it plays a role in strengthening internal unity and cohesion.