An Evaluation of ESHRAGH Channel`s Performance to Promote National Identity and Coherence

Nowadays, functions of mass media such as television and its impacts on national identity and solidanty in societies are very controversial. ESHRAGH TV channel has established and initiated its programs in Zanjan since last decade. This article tries to reply to this question that what were the performances of ESHRAGH channel to promote national identity and solidarity? The population sample of survey selected according to Cochran formula is 230 and was collected by questionnaire technique; applying key national identity variables including religious, linguistic, literature, costumes and so on in Zanjan province. Validity and reliability of checklist were determined by Cronbach`s alpha which the result was 0/85, that is reliable. Interestingly, considering importance of above viable in promoting national identity and coherence, ESHRAGH channel has had a proper performance.