Culture: Invasion, Exchange, Transformation

"Westernization", "spread of the culture of consumerism" and "Prevailence of American life - style" are three developed forms of cultural invasion. In the beginning, the Western culture gave a particular definition of itself, as a universal and general phenomenon. But today, the prevailing interpretation of the concept of globalization means: consumption of American goods and cultural products. It means that the cultural arenas are overcome by the economic influence. Therefore the issue that comes to the fore is the "globalization of culture" or culturalization of the globe", Today’s world is not a uniform, monotonous one, rather it is a diverse and pluarlistic world in which the instruments of life are dialogue, compromise and exchange. The present article maintains that "resistance", "exchange", and "cultural change" can be offered vis - à - vis the cultural invasion.